THE QUICK ANSWER
Shoppable Reels in RewardMe are videos that a store’s affiliates create to feature its products. The affiliate shares a tracked link on social media. Followers watch the Reels, tap a shopping button and visit the Shopify store’s product page. An eligible tracked purchase earns the affiliate points, which they can redeem in the affiliate portal for rewards the merchant offers.
A product recommendation often needs more than a link. A shopper may want to see the size of a bag, how a shirt fits or how someone uses a coffee maker before opening the product page. An affiliate video can provide that context and give the shopper a clear next step.
For a Shopify merchant, the useful question is how that video connects to the store and the affiliate’s reward. This guide explains the RewardMe flow, what to prepare before inviting creators and how to test a small programme without confusing video views with sales.
How the journey works, from creator to customer
The creator joins your store’s affiliate programme. They create Shoppable Reels featuring your products and share their affiliate link with their audience. The shopping journey stays connected to your store: the viewer uses a shopping button to reach your product page, then buys through your Shopify checkout.
Here is the sequence to explain to a new affiliate:
- Join the store’s affiliate programme and complete its registration and approval process.
- Create a Reel that shows a product in use and connect it to the relevant shopping destination.
- Share the affiliate link on social media so followers can watch and explore.
- A follower taps the shopping button, visits the store’s product page and makes an eligible tracked purchase.
- The affiliate earns points under the merchant’s reward rules and redeems them in the affiliate portal.
A simple example: a ceramic cup store
Imagine a homeware store inviting a creator who shares morning coffee routines. The creator makes a short video using one of the store’s ceramic cups. Their Reel includes a product shopping button, and they share the affiliate link with their followers.
A viewer watches the video, taps the button and lands on the cup’s product page. They can check the price, delivery information and product details before buying. If the purchase qualifies under the programme’s rules and is attributed to the affiliate, the creator earns points.
The merchant might call those points Stars and let affiliates redeem them for a discount or another available reward. This is an example of how a programme could be configured, not a promise of a particular reward value or sales result.
Feed or Carousel: choose how the story unfolds
RewardMe supports Feed and Carousel layouts for Shoppable Reels. Feed lets visitors move through videos one at a time. Carousel presents videos along a row. The choice is about how you want visitors to explore the creator’s recommendations.
A focused demonstration can work well as a Feed experience. A small collection of recommendations can suit a Carousel, where viewers can choose what interests them. Try both with your actual content on a phone before choosing. There is no universal winner for every store.
The shopping action can use a plain button or a product card that shows the linked product. A product card adds a visual cue about where the shopper will go. Use a clear product name and a destination that matches what the creator is showing.
What affiliates earn, and how they use it
In RewardMe, affiliates earn points for qualifying referred purchases. They view their balance and redeem rewards in the affiliate portal. The merchant chooses the reward rules and available redemption options.
A click or video view should not be described as an earned purchase reward. Explain the qualifying action clearly, together with any point availability, expiry and redemption conditions you set. If you offer payout requests, describe your review and payment process accurately rather than promising automatic cash payments.
You can give points a name that belongs to your brand, such as Stars, Gold or Gems. Keep the explanation practical: tell affiliates what earns the points, what they can redeem them for and where they can check their balance. A memorable name helps only if the rules remain easy to understand.
How this fits with ordinary affiliates and customer loyalty
Shoppable Reels are one way to support your affiliate community. RewardMe also supports standard affiliate links, so a partner does not need to make videos to participate in an affiliate programme.
Customer loyalty is a separate use case. A customer earns points for their own eligible purchases, while an affiliate earns points for eligible purchases they refer. Keeping that distinction clear prevents customers from thinking they must become content creators to receive loyalty rewards.
RewardMe also integrates with Judge.me so customers can earn points for product reviews. If you use review rewards, explain the incentive clearly and reward the eligible action without asking for a particular rating. Keep your review programme’s rules separate from the affiliate purchase flow.
A practical checklist for your first creator
Start with one creator and a small group of products that are straightforward to demonstrate. The first goal is to make sure the experience is understandable from both sides, not to invite as many affiliates as possible.
- Choose products with clear product pages, useful images and up-to-date delivery information.
- Write a short explanation of your affiliate reward rules and what points can be redeemed for.
- Ask the creator to show a genuine use case and describe the product accurately. Agree how the commercial relationship will be disclosed.
- Preview the Reel on a phone. Check the video, product card or button, destination and layout.
- Test the referral journey and reward behaviour in an appropriate test setup before a public launch.
- Make sure the affiliate knows how to open the portal, see their points and redeem an available reward.
Measure the store outcome, not just the video attention
A Reel can be watched without generating an order, and an order can happen without becoming a repeat purchase. Decide in advance what a useful pilot would look like for your store. Relevant measures include attributed orders, the cost of rewards, customer questions and whether those shoppers return.
Compare the value of the orders with product costs, fulfilment, discounts, rewards and app charges. Use your actual store data rather than assuming a video will produce a particular conversion rate. If shoppers click but do not buy, review the product page, offer and delivery details as well as the Reel itself.
You can explore RewardMe’s live demo to see the shopping experience, then test the app on your store. It is free to test; check the current Shopify App Store listing for plan allowances and any usage charges before expanding your programme.
Common questions
Who creates the Shoppable Reels?
The creators who join the Shopify store’s affiliate programme create the Reels featuring that store’s products. They then share their affiliate link with their audience.
Where does a shopper buy the product?
The shopping button sends the viewer to the store’s product page. The purchase takes place through the store’s Shopify checkout, not inside the video.
Do affiliates earn points just for sharing a video?
The standard affiliate flow rewards eligible tracked purchases. Sharing a link, getting a view or receiving a click does not by itself mean a purchase reward has been earned.
Does RewardMe automatically pay affiliates cash?
Affiliates earn points and redeem the rewards the merchant makes available in the affiliate portal. Do not assume an automatic cash payout. Where payout requests are offered, the merchant reviews and pays them manually.
Can I use RewardMe without creator videos?
Yes. RewardMe also supports standard affiliate programmes and customer loyalty. Shoppable Reels are an additional way for affiliates to present your products.